by Allison Schiff // sunday, May 27th, 2018 10:58 am
Scruff has actually a love/hate romance with programmatic marketing and advertising.
After homosexual relationship app, which presenting significantly more than 12 million owners, initially emerged around in 2010, its monetization technique could nearly generally be summed up in one keyword: AdMob.
But also in January, the Grindr opponent decided to take out all the banner ad video slots and stop offering its listing programmatically. These days, subscriptions and in-app buys create around 80% of the money, and a principal listing salesforce is in charge of rustling within the remainder.
Through the years, Eric Silverberg, Scruffs President and co-founder, experienced grow to be more and more disenchanted with programmatic CPMs that have been in the cellar and a refill price from some post sites as low as ten percent. (more…)